How we work.

1. 
   Stage 01 · 1 week

   Listening

   A first call or meeting. We listen to the concept, brainstorm with the team in the room, and find what already resonates with the client. The conversation itself is the first creative collaboration.

2. 
   Stage 02 · 1–2 weeks

   Sighting

   We return with a vision teaser — what the place could feel like, what it could do, where the multimedia and the architecture meet. Both sides decide on substance whether to keep going.

3. 
   Stage 03 · 4–6 weeks

   Visioning

   The concept, scored in full. Multiple creative directions, technology choices, layout, content scenarios, indicative budgets, 3D visualisations. A deck a developer can take to investors.

4. 
   Stage 04 · 6–8 weeks

   Engineering

   Technical and architectural framework — what makes the vision realisable.

   • ·Equipment specifications and cable runs
   • ·Server room placement, power and network
   • ·Cross-system logic between light, sound, content, sensors
   • ·Multimedia composed within the architecture
5. 
   Stage 05 · 2–4 weeks · parallel

   Crafting interfaces

   Control becomes a separate experience. The way you wake the room, change the mood, hand the space to a guest — we design that interface with the same care as the room itself. One gesture where a lesser system would ask for a menu; a screen that reads like the space it commands. Beautiful in the hand as well as on the wall.

6. 
   Stage 06 · 1 week

   Sealing

   Full documentation sign-off — concept, multimedia plan, engineering framework, content brief, budget. After sign-off, changes only via contract addenda. The client gets a stable project to commit behind.

7. 
   Stage 07 · 8–16 weeks

   Composing

   Content production. Audio, video, animation, generative visuals, reactive scenes. Intermediate review cycles and final master files. The story the place will tell every night.

8. 
   Stage 08 · parallel

   Sourcing

   Supplier agreements with the partners we trust our rooms to — Samsung, Funktion-One, Panasonic, K-Array. Warranty terms, delivery schedules, contractor selection.

9. 
   Stage 09 · 12–20 weeks

   Orchestrating

   On-site direction. Setup, synchronisation, system testing — coordinated against the engineering brief. Device calibration, content composition, continuous supervision with stylised weekly updates to the client. The process is part of the product.

10. 
    Stage 10 · 2–4 weeks

    Opening

    Final checks and acceptance. Documentation, staff training, beta-launch support. Soft opening, handover. The project starts living its own life.

11. 
    Stage 11 · optional · ongoing

    Tending

    Performance monitoring, content updates, seasonal scenarios. Recommendations for the next phase. The work continues to evolve after launch.

Vision partner across every stage.

Concept development with the architectural team, supplier briefs and procurement, schedule and budget control, on-site supervision, testing, staff training, ongoing operation. The investor speaks with one voice on the multimedia side of the project.

Stage timelines depend on timely architectural and engineering input from the client. Delays from the architectural side may shift the calendar — every other stage holds its rhythm.